![]() “He does this kind of thing that Bublé can do.”Įldredge and a number of other country artists, including Martina McBride and Vince Gill (with wife Amy Grant), have built holiday franchises that not only bring holiday music, but annual tours and other branding opportunities that make it a truly jolly time of year.Ĭhristmas music, with themes that typically center on family and the religious aspects of the holiday season, has a well-established history within country music, with nearly every major country artist releasing holiday music at some point. “I thought we could build this brand out to people, because there weren’t a lot of people doing it,” Peets says.
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